The article emphasizes the importance of building a direct relationship with customers, especially for creators dependent on social media. It highlights the risks associated with platform dependency, using TikTok's recent issues as an example. The author shares their personal journey of launching a newsletter through beehiiv, showcasing its automation features and engagement insights, which transformed their marketing strategy. The significant growth of subscribers within weeks underscores the value of direct communication outside algorithms, affirming that building a loyal community is essential for sustained success.
We launched the newsletter, and within a few weeks, we had almost 50,000 subscribers.
Owning that direct line to your audience is essential.
When you build a true community, a foundation with people who share your values, your goals, or even just your energy, it's sacred.
Newsletters felt so old-school. Email marketing seemed dated-something I associated with my intern days.
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