"Don't develop strategic plans for functions; this deepens the disconnect between strategic intent and execution, leading to outcomes that fail to align with overall business objectives."
"Confine 'strategy' to the business level to maintain clarity of purpose and ensure that all strategic efforts contribute to the organization’s overarching goals."
"Keep strategy and action separate; this helps organizations understand that strategy is about direction and intention, while action is about implementation and execution."
"Be careful how you use the terms 'strategy' and 'strategic.' Misuse can lead to confusion and dilute the impact of well-defined strategic initiatives."
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