Jumping on the b(r)andwagon? How to spot the trends that will last
Briefly

"And then, from a business standpoint, how do you plan? Because trying to keep up with the competition by jumping on every trend will risk diluting a brand's identity."
"Marketers are feeling the heat too because these trends move so fast that the second brands jump on the bandwagon, the trend has already peaked."
Read at The Drum
[
|
]