Journalist-turned-marketer Charlie Gilbert of Volt on the key to mastering brand messaging

"I wanted to move in-house because I felt frustrated with the effort I was putting into projects but not seeing their impact. It was crucial for me to be part of something more significant, especially in travel, where brands had to distinguish themselves."

"My time at Stylus was pivotal; it was where content marketing met brand marketing for me. I learned that brand personality, voice, and positioning were essential for effective external communications."

Read at The Drum