In 2025-26, C-suites face risks of unrecognized threats as black swans loom, making understanding go-to-market (GTM) contributions crucial for sales efficiency.
As organizations grapple with finite resources, C-suites need clarity on what they’ll lose if marketing investments are overlooked, creating anxiety over GTM contributions.
B2B marketers struggle to convey marketing's effectiveness, often lacking insight and data-driven approaches needed to demonstrate its value as a business performance multiplier.
C-suites demand advanced causal analytics—beyond traditional marketing data—to accurately assess the value of go-to-market strategies in an evolving business landscape.
#go-to-market-strategy #c-suite-challenges #marketing-analytics #business-performance #risk-management
Collection
[
|
...
]