"For decades, B2C got all the glory. It was the fun, sexy cousin of B2B marketing. While everyone was talking about insurance, beer, Christmas, and Super Bowl ads, B2B marketers quietly worked in the background."
"Brave B2B marketers have been among the first to excel at data-driven efforts that connect with hard-to-reach decision-makers, using technology to deliver precise, targeted messaging."
"Today, the buying journey is far more complex, with multiple decision-makers and touchpoints. In this new context, traditional rational, product-driven messages fall short."
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