#buyer-journey
#buyer-journey

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Think like a product manager, grow like a CMO | MarTech

Product thinking involves solving real user problems through structured, iterative, value-driven systems. Instead of asking what campaign to run, product thinkers ask: Who are we building for? What problem are they trying to solve? What can we deliver to help and how will we measure success? This mindset is how product teams build features. And increasingly, it's how successful marketing teams scale impact without scaling headcount.

Growth hacking

Marketing

fromSfgate

1 month ago

Winning the Messy Middle: Content Tactics That Drive Conversions

The 'Messy Middle' is a critical phase in the buyer journey where prospects evaluate options and make decisions.

Marketing tech

fromMarTech

3 months ago

Real-world insights from deploying custom GPTs for GTM | MarTech

An AI-first buying journey is essential for modern CMOs and GTM teams.

Successful AI integration requires a strategic overhaul of the buyer journey and marketing skills.

AI transforms B2B marketing by enhancing efficiency and personalization in buyer interactions.

Growth hacking

fromeLearning Industry

3 months ago

The Perfect Sales Pitch: Examples And Best Practices For eLearning And HR Software

A sales pitch is a brief presentation emphasizing value, tailored to the audience's position in the buyer's journey.

Media industry

fromClickUp

4 months ago

What is Content Mapping and How to Create One (+ Templates)

Content mapping ensures the timely and relevant delivery of content that meets audience needs during different stages of their journey.