'It's Devastating': As TikTok Ban Nears, DTC Brands Confront the Loss of Key Business Lines

from Adweek 4 days ago

"August’s success is just one example among many DTC brands that have driven significant sales from TikTok Shop... It’s such a big channel for us."
Adweekhttps://www.adweek.com/media/tiktok-ban-dtc-business/

"I’m not going to say, 'everything is going to be the same.' No. It’s absolutely not... We are preparing for a seismic business shift."
Adweekhttps://www.adweek.com/media/tiktok-ban-dtc-business/

Read at Adweek

#social-media-marketing #ecommerce #brand-awareness #direct-to-consumer #tiktok-strategy

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'It's Devastating': As TikTok Ban Nears, DTC Brands Confront the Loss of Key Business Lines'It's Devastating': As TikTok Ban Nears, DTC Brands Confront the Loss of Key Business Lines Briefly

'It's Devastating': As TikTok Ban Nears, DTC Brands Confront the Loss of Key Business Lines
'It's Devastating': As TikTok Ban Nears, DTC Brands Confront the Loss of Key Business Lines
Briefly