'It's creativity, it's not media budget': How Duolingo's CMO Manu Orssaud advertised around the Super Bowl

It's Duolingo's biggest ad moment to date, in terms of efforts, and a play to establish itself as a credible brand in the language-learning space, according to Duolingo's CMO, Manu Orssaud.

For a brand that considers itself scrappy, relying heavily on Duo the Owl's so-called unhingedness for viral TikTok videos, the language-learning app is seemingly taking bigger swings at traditional advertising to capitalize on cultural moments, like the Super Bowl.

Read at Digiday