It should be obvious at this point, but if the internet goes wild for your brand, embrace it
Briefly

Accidental viral marketing can be pivotal for brands; for instance, Roman Originals benefited greatly when they embraced 'The Dress' meme, gaining 1.2m site visits. Conversely, McDonald's failed to capitalize on the 'Rick and Morty' Szechuan Sauce craze, resulting in disappointed fans and missed opportunities.
Read at Thehustle
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