The shift of SVOD platforms towards ad-supported models is a response to unsustainable revenue streams, compelling creators to reconsider how they engage audiences through content.
To ensure viewers stay engaged during ad breaks, SVOD providers must focus on creating 'sticky' content that encourages audiences to watch entire series despite interruptions.
As SVODs embrace advertising, learning from linear TV writers who understand 'sticky' content will be essential to maintain viewer interest around ad breaks.
The return of ad breaks in SVOD means creators need to adapt their storytelling methods, reviving skills that keep audiences engaged through interruptions.
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