Is SVOD content sticky enough to embrace the 'ad break'?SVOD platforms have shifted towards ad-supported models due to unsustainable revenue, necessitating a focus on creating engaging 'sticky' content.
India's Streaming Universe Grows to 547 Million Users, as Paid Subscriptions Stagnate, Says ReportIndia's streaming growth is significantly driven by ad-supported viewership, not paid subscriptions.The AVOD segment has seen a remarkable increase, with YouTube and social media as major content platforms.