"We can apply the most sophisticated and efficient strategies known to man. But the reality is a successful ad is about forging a genuine connection with audiences. That makes the creative piece the most important part of today's digital advertising jigsaw."
"Advertising has become dominated by the likes of Google and Meta. It's morphed into a very technical, formulaic game. Data intelligence is amazing; it's enabled very precise audience targeting. But it's also led to this sales-y approach that's compromising the integrity of ad creatives."
Collection
[
|
...
]