The article discusses the optimal length for Instagram Reels, which can range from 15 seconds to 3 minutes. Although Instagram previously capped Reels at 90 seconds, the limit has been extended to cater to content creators' needs for more storytelling time. Users creating videos within the app face restrictions, but can upload content up to 15 minutes through other means. Post-editing, it is crucial to enhance videos with graphics, CTAs, and hashtags to boost visibility and engagement on the platform.
And knowing the ideal number isn't everything - your metrics might tell you something entirely different.
Instagram Reels can be anywhere from 15 seconds to 3 minutes in length. Previously, Reels were capped at 90 seconds.
We've heard a lot of feedback from a lot of you creators out there that 90 seconds is just too short.
Once you're done editing your video, add eye-catching graphics, a call-to-action (CTA), and hashtags to increase your content's discoverability in the Instagram feed.
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