Tera Feng's shift to Xiaohongshu has revolutionized her selling approach, enabling her to connect with financially independent urban women eager to buy luxury products.
Brands have recognized the unique consumption power on Xiaohongshu, leading to a shift in their marketing strategies towards partnerships with influencers for better engagement.
Contrary to other platforms where heavy discounting is the norm, Xiaohongshu draws consumers focused on aspirational lifestyles, allowing niche brands to thrive amid tough retail conditions.
As brands like L'Oreal leverage Xiaohongshu for direct access to consumers, the platform emerges as an essential marketing avenue for targeting female-oriented lifestyle products.
Collection
[
|
...
]