Instagram expected to generate 50% of Meta's US ad sales in 2025
Briefly

from Spokesman.com3 months ago
Meta's Instagram is positioned to account for half of the company's advertising revenue in the US, marking it as the essential growth driver for the business.
Spokesman.comhttps://www.spokesman.com/stories/2024/dec/18/instagram-expected-to-generate-50-of-metas-us-ad-s/?utm_source=flipboard&utm_content=topic%2Fdigitalmarketing
Instagram generated $32.4 billion globally in 2021, amounting to 27% of Meta's total sales, and its contribution grew to nearly 30% by early 2022.
Spokesman.comhttps://www.spokesman.com/stories/2024/dec/18/instagram-expected-to-generate-50-of-metas-us-ad-s/?utm_source=flipboard&utm_content=topic%2Fdigitalmarketing
Projections suggest Instagram will surpass $32 billion in US advertising revenue by 2025, fueled by over 148 million American users and a video-focused strategy.
Spokesman.comhttps://www.spokesman.com/stories/2024/dec/18/instagram-expected-to-generate-50-of-metas-us-ad-s/?utm_source=flipboard&utm_content=topic%2Fdigitalmarketing
According to research, users are dedicating close to two-thirds of their Instagram time to watching videos, highlighting the dominance of video content on the platform.
Spokesman.comhttps://www.spokesman.com/stories/2024/dec/18/instagram-expected-to-generate-50-of-metas-us-ad-s/?utm_source=flipboard&utm_content=topic%2Fdigitalmarketing
Read at Spokesman.com
#instagram #meta-platforms #advertising-revenue #video-content #social-media
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