Inside X's latest efforts to make advertisers believe it's a platform that's safe for brands

X, formerly Twitter, is striving to reassure advertisers about brand safety, despite historical turnover in safety team members. Recent developments hint at potential improvements, with a new head of safety announced, aiming to restore trust in the platform.

The safety team's consistent turnover at X has led to skepticism among marketers. However, the arrival of Kylie McRoberts as head of safety indicates a more stable period, offering hope for significant progress in brand safety endeavors.

Read at Digiday