| By Julian Cannon
TikTok has become Ocean Spray's go-to social media platform as the cranberry juice brand looks to organically boost brand awareness with Gen Z.To do so, the 110-year-old beverage brand is investing in influencer marketing - specifically YouTube star JoJo Siwa.The ad depicts Siwa dancing while singing the tune as the cranberry sauce is wiggling.
TikTok has become Ocean Spray's go-to social media platform as the cranberry juice brand looks to organically boost brand awareness with Gen Z.To do so, the 110-year-old beverage brand is investing in influencer marketing - specifically YouTube star JoJo Siwa.The ad depicts Siwa dancing while singing the tune as the cranberry sauce is wiggling.
#social-media #advertising #additionally #social-media-platform #thanksgiving #christmas-day #influencer-marketing #black-friday #fleetwood-mac
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