Fabiola Torres emphasizes the importance of a consumer-first approach, targeting Gen Z primarily through digital and social media, tapping into young creators' perspectives and authenticity.
Torres discusses how nostalgia plays a key role in Gap's strategy by bridging the brand's heritage with contemporary appeal, ensuring relevance while resonating with younger audiences.
She highlights the focus on creativity and individuality, promoting collaboration with talented creators like Julia Huynh, and providing them the freedom to express their unique visions through Gap.
Torres states that Gap aims to instill a sense of opportunity for creators, allowing them to craft their products freely, which fosters a stronger connection with the brand and its consumers.
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