The acquisition of Influential by Publicis Groupe for $500 million marks a pivotal moment that underscores the significant evolution and importance of influencer marketing in modern advertising.
Ryan Detert reflected on his journey, stating, '15 years ago, I had 30 million followers on Twitter and then eventually on Instagram... if I wanted to be able to take that content...there really wasn't a platform that existed.'
Detert elaborated on key moments in Influential’s growth, noting, 'Raising our seed round and our Series A... those moments fueled the confidence in the business, the market, the product market fit.'
Highlighting technology's role, Detert said, 'In 2016, we became the IBM Watson partner, using AI to inform the selection of our creators. It's the first of its kind in the market.'
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