Influencer shops hope to entice creators with talent platforms that offer CTV, AI features
Briefly

from Digiday3 months ago
Influencer companies are actively entering the talent management sector, using AI and connected TV to create all-in-one platforms that streamline creator-brand interactions.
Digidayhttps://digiday.com/media/influencer-shops-hope-to-entice-creators-with-talent-platforms-that-offer-ctv-ai-features/
Platforms are rapidly expanding to include talent negotiation and campaign measurement tools, tapping into the thriving influencer marketing ecosystem worth over $15 billion.
Digidayhttps://digiday.com/media/influencer-shops-hope-to-entice-creators-with-talent-platforms-that-offer-ctv-ai-features/
"We see influencer marketing as still small compared to display online video, CTV, and TV... but it won’t remain small for long," stated Monika Ratner.
Digidayhttps://digiday.com/media/influencer-shops-hope-to-entice-creators-with-talent-platforms-that-offer-ctv-ai-features/
The complexity of brand-creator matchmaking in a crowded market has led to initiatives like the Swell Audience Network, aimed at improving vetting and measurement processes.
Digidayhttps://digiday.com/media/influencer-shops-hope-to-entice-creators-with-talent-platforms-that-offer-ctv-ai-features/
Read at Digiday
#influencer-marketing #talent-management #artificial-intelligence #connected-tv #creator-economy
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