In a market saturated with #AD, authenticity isn't just a buzzword-it's the key to success, says Cristiano Winckler at Somebody Digital.
With more influencers entering the market daily, a significant portion of content can feel repetitive, shallow, or overly promotional.
70% of consumers trust influencers as much as personal endorsements, but over 50% feel overwhelmed and sceptical due to the high volume of paid posts.
Consumers should be wary of influencers who promote products in rapid succession, often with little relevance to their usual content.
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