According to the September 2024 report by the Influencer Marketing Hub, 26% of marketers globally utilize influencer marketing strategies, reflecting a significant trend in digital marketing practices.
The forecast for US influencer marketing expenditure on YouTube is set to hit $2.35 billion this year, indicating YouTube's dominance over other platforms for influencer-led campaigns.
In 2024, it is projected that 45.9% of marketers will incorporate YouTube into their influencer marketing efforts, emphasizing the platform's integral role in modern marketing strategies.
Marketers can leverage data from the Influencer Marketing Hub report to refine their video marketing strategies and enhance their method of engaging audiences on YouTube.
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