Shine Talent Group has acquired Spark Talent Group, enhancing its portfolio of influencer talent in a burgeoning creator economy. Founded in 2020, Spark manages digital creators globally and will add several beauty and lifestyle influencers to Shine's roster, including popular TikTok and Instagram stars. This acquisition follows Shine's previous purchase in 2020 of Fourth Floor Management. As influencer marketing becomes a hot target for mergers and acquisitions, firms like Shine are vying for growth in a competitive market, with a strong focus on U.S. expansion.
Emily Ward, cofounder of Shine, emphasized, "US growth is the firm's top priority this year," reflecting the company's strategy amid a competitive industry landscape.
Spark's acquisition marks a pivotal expansion for Shine, adding key beauty and lifestyle creators to its roster, illustrating the growing trend in the influencer M&A space.
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