"Harish Bijoor, a business and brand strategy expert, highlights the importance of Black Friday in India, particularly after the Diwali sales season. When Diwali sales fall short, Black Friday often steps in to clear excess inventory at deep discounts, benefiting both retailers and consumers. The event has evolved over the years, expanding beyond gadgets and electronics to include categories like fashion, beauty, home appliances, and even groceries. This broad range of discounts attracts value-driven shoppers looking for deals across multiple product types."},{
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