In wake of Meta moderation shift, advertisers have accepted new status quo: brand safety is a myth

Advertisers are realizing that brand safety is a myth as platforms like Meta pull back on content moderation, reflecting a shift in their relationship with advertisers. Despite ongoing concerns about the chaos that can go viral, marketers continue to engage with Meta and TikTok. The reluctance to cut spending indicates a tacit acceptance of risk rather than control, as advertisers acknowledge that the volatility of the platform environment leaves them with few viable options. The emphasis is now on navigating this risk rather than eliminating it.

Advertisers are learning to accept that brand safety is a calculated risk, given that platforms like Meta can change rules at will.

Despite concerns, major companies continue to invest in Meta, highlighting their acceptance of a riskier digital advertising landscape.

Read at Digiday