For some diehard Ikea customers, a trip to the store is already considered a magical experience.But in times of economic uncertainty, the home furnishings retailer wants to drive home the point that it can also be an affordable one.Created in partnership with Ogilvy New York, Ikea U.S. launched "The Giving Bag," a 60-second spot featuring a young boy and his family finding a plethora of practical, sustainably designed and reasonably priced items in an enchanted version of the retailer's iconic Frakta bag.
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