The activation is part of a larger push from the furniture seller, 'Careers Done Different,' meant to attract new employees.
The game tries to mimic actual employment as closely as possible, with those chosen for digital positions set to receive the same hourly pay rate of someone working in a London store.
Roblox has been widely embraced by brands to create immersive experiences that are often shopping related and are targeted at the platform's core users, 60% of whom are under 16 years old.
Ikea is taking a fresh approach and focusing on potential employees, marking the first time a brand has offered paid work on Roblox.
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