#younger-consumers

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www.theguardian.com
1 day ago
Marketing

Counterfeit goes cool: high-end brands urged to embrace rise of #dupe

High-end brands should embrace the #dupe subculture to cater to the changing consumer behavior, with gen Z normalizing and flaunting dupes. [ more ]
Los Angeles Times
2 weeks ago
Marketing

Oatmilk dessert, hot honey seasoning, gluten-free items: Walmart launches branded food line

Walmart launches Bettergoods store-branded groceries to attract younger consumers with affordable upscale options. [ more ]
The Drum
1 month ago
Marketing

China's luxury market: Current trends and future opportunities for brands

China's luxury market growth driven by domestic spending, younger consumers, and sustainability demands tailored digital strategies for European brands. [ more ]
Marketing Dive
1 month ago
Marketing

Why CeraVe is using its Super Bowl playbook for a fake rom-com trailer

CeraVe's successful Super Bowl ad leaned on social and earned media buzz, employing a unique strategy to engage younger consumers tired of traditional advertising. [ more ]
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