'Oracle of Wall Street' Meredith Whitney shares 3 key economic predictions for 2025 - including a complete reversal of a strongly held stanceMeredith Whitney predicts a surge in consumer spending, particularly among younger consumers, due to their exclusion from the housing market.
Influencers And Bridging The Trust Gap Between Brands And ConsumersBuilding trust with customers is crucial for brand success in 2025.
Why is vintage audio equipment booming?Mars Tapes in Manchester foresees a surge in cassette sales, particularly among younger generations exploring vintage music formats.
"Cup Sake" Is Having a Kooky, Category-Defying Moment. Here Are the Ones to Try.The RTD sake market is evolving to cater to younger consumers seeking premium, flavorful options.
Counterfeit goes cool: high-end brands urged to embrace rise of #dupeHigh-end brands should embrace the #dupe subculture to cater to the changing consumer behavior, with gen Z normalizing and flaunting dupes.
Oatmilk dessert, hot honey seasoning, gluten-free items: Walmart launches branded food lineWalmart launches Bettergoods store-branded groceries to attract younger consumers with affordable upscale options.
China's luxury market: Current trends and future opportunities for brandsChina's luxury market growth driven by domestic spending, younger consumers, and sustainability demands tailored digital strategies for European brands.
'Sat-Cif-faction' rode the #CleanTok wave to be Unilever Homecare's most viral campaignReviving Cif Creams' market presence among younger consumers by leveraging humor, subversion, and digital-first strategies for deeper engagement.
Why CeraVe is using its Super Bowl playbook for a fake rom-com trailerCeraVe's successful Super Bowl ad leaned on social and earned media buzz, employing a unique strategy to engage younger consumers tired of traditional advertising.
'Sat-Cif-faction' rode the #CleanTok wave to be Unilever Homecare's most viral campaignReviving Cif Creams' market presence among younger consumers by leveraging humor, subversion, and digital-first strategies for deeper engagement.
Why CeraVe is using its Super Bowl playbook for a fake rom-com trailerCeraVe's successful Super Bowl ad leaned on social and earned media buzz, employing a unique strategy to engage younger consumers tired of traditional advertising.
Ikea remodels remote work with paid positions for Roblox storeIkea launches a virtual game on Roblox offering paid positions, focusing on potential employees and aiming at younger consumers.