The decline of cookie-based signals has made it more difficult for advertisers to engage audiences and for publishers to maximize revenue. By partnering with ID5, OpenX aims to address these challenges, allowing advertisers to curate audiences and drive incremental reach in traditionally unaddressable environments such as Safari and Firefox.
Advertisers now have the ability to curate audiences using the ID5 ID in cookieless environments and activate in their DSP of choice. Initial testing has demonstrated that using the ID5 ID can deliver significant increases in reach across different media channels.
#digital-advertising #identity-solutions #omnichannel-marketing #audience-targeting #cookie-less-environment
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