IAS claims its third-party Content Block List offers advertisers a better way to avoid unsuitable content on Facebook and Instagram, enhancing brand safety.
The Content Block List will allow advertisers to pre-screen content at a granular level, ensuring that their ads are shown alongside brand-suitable content.
IAS is also expanding its Total Media Quality measurement solution for TikTok, focusing on quality placements in profile, search, and following feeds.
The growing concerns regarding ad placement and content quality emphasize the importance of holding partners accountable for brand safety in social media advertising.
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