IAS Had A Better Q1 Than DV, But That Doesn't Mean There Aren't Elephants In The Room | AdExchanger
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from AdExchanger4 months ago
Total revenue for IAS was up 8% year over year to $114.5 million, with a stock increase of over 13% in after-hour trading, raising full-year revenue outlook from $533 million to $541 million.
AdExchangerhttps://www.adexchanger.com/brand-safety/ias-had-a-better-q1-than-dv-but-that-doesnt-mean-there-arent-elephants-in-the-room/
IAS released an MFA detection tool distinguishing between MFA sites for ad arbitrage and 'ad clutter' sites, with high ad-to-content ratio, leading to low campaign performance.
AdExchangerhttps://www.adexchanger.com/brand-safety/ias-had-a-better-q1-than-dv-but-that-doesnt-mean-there-arent-elephants-in-the-room/
IAS CEO Lisa Utzschneider mentioned that advertiser clients have been 'leaning into the product' of MFA detection tool, addressing concerns over MFA content in the online ad industry.
AdExchangerhttps://www.adexchanger.com/brand-safety/ias-had-a-better-q1-than-dv-but-that-doesnt-mean-there-arent-elephants-in-the-room/
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#ias #doubleverify #brand-safety #ad-verification #revenue-growth
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