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#brand-safety

IAS launches deepfake measurement offering ahead of 2024 election

IAS launches deepfake measurement tool to prevent ad placement near deepfakes.

IAS ENHANCES TIKTOK BRAND SAFETY WITH NEW CATEGORY EXCLUSIONS AND VERTICAL SENSITIVITY SEGMENTS By Investing.com

IAS expands brand safety features on TikTok with new segments for category exclusion and vertical sensitivity.
Expansion of IAS's industry-leading Brand Safety and Suitability Measurement to 62 countries with AI-driven Total Media Quality product.

IAS is a Partner of the Equativ Curation Platform

Equativ partners with IAS to enhance brand safety, contextual targeting, and viewability through pre-bid segments.

IAS Had A Better Q1 Than DV, But That Doesn't Mean There Aren't Elephants In The Room | AdExchanger

IAS had a strong Q1 with 8% revenue growth, outperforming DoubleVerify, showcasing the industry's frustration with brand safety providers' methodologies.

Snap teams with IAS for AI-driven brand safety solution

Snap partners with IAS for brand safety reporting solution
Snap introduces first-party tool for pre-campaign ad optimization

Snap Announces Expanded Brand Safety Partnership With IAS

Snapchat partners with IAS for brand safety reporting solution
Ad placement on Snapchat found 99% brand safe by IAS

IAS launches deepfake measurement offering ahead of 2024 election

IAS launches deepfake measurement tool to prevent ad placement near deepfakes.

IAS ENHANCES TIKTOK BRAND SAFETY WITH NEW CATEGORY EXCLUSIONS AND VERTICAL SENSITIVITY SEGMENTS By Investing.com

IAS expands brand safety features on TikTok with new segments for category exclusion and vertical sensitivity.
Expansion of IAS's industry-leading Brand Safety and Suitability Measurement to 62 countries with AI-driven Total Media Quality product.

IAS is a Partner of the Equativ Curation Platform

Equativ partners with IAS to enhance brand safety, contextual targeting, and viewability through pre-bid segments.

IAS Had A Better Q1 Than DV, But That Doesn't Mean There Aren't Elephants In The Room | AdExchanger

IAS had a strong Q1 with 8% revenue growth, outperforming DoubleVerify, showcasing the industry's frustration with brand safety providers' methodologies.

Snap teams with IAS for AI-driven brand safety solution

Snap partners with IAS for brand safety reporting solution
Snap introduces first-party tool for pre-campaign ad optimization

Snap Announces Expanded Brand Safety Partnership With IAS

Snapchat partners with IAS for brand safety reporting solution
Ad placement on Snapchat found 99% brand safe by IAS
morebrand-safety

Advertisers Are On Edge, But IAS Is In Fine Fettle | AdExchanger

Advertisers face challenges like identity signal loss and divisive news media.
IAS benefits from these challenges by providing ad verification services and expects growth due to cookie deprecation.

Integral Ad Science (IAS) Accelerates APAC Expansion with Multiple Market Launches & Senior Appointments

IAS is expanding its business in APAC markets including Hong Kong, Taiwan, Thailand, and Vietnam.
The company has made senior leadership appointments in each market to drive growth and tailor solutions to local needs.

IAS Releases Inaugural Responsibility Report

IAS releases its inaugural Responsibility Report outlining its progress in strengthening its ESG initiatives.
The report highlights IAS's focus on energy usage, decarbonization in digital advertising, and diversity.
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