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brand-safety
AdExchanger
6 days ago
Marketing

IAS Had A Better Q1 Than DV, But That Doesn't Mean There Aren't Elephants In The Room | AdExchanger

IAS had a strong Q1 with 8% revenue growth, outperforming DoubleVerify, showcasing the industry's frustration with brand safety providers' methodologies. [ more ]
Investing.com Australia
1 month ago
Marketing

IAS ENHANCES TIKTOK BRAND SAFETY WITH NEW CATEGORY EXCLUSIONS AND VERTICAL SENSITIVITY SEGMENTS By Investing.com

IAS expands brand safety features on TikTok with new segments for category exclusion and vertical sensitivity.
Expansion of IAS's industry-leading Brand Safety and Suitability Measurement to 62 countries with AI-driven Total Media Quality product. [ more ]
Marketing Dive
1 month ago
Marketing

Snap teams with IAS for AI-driven brand safety solution

Snap partners with IAS for brand safety reporting solution
Snap introduces first-party tool for pre-campaign ad optimization [ more ]
Social Media Today
1 month ago
Online marketing

Snap Announces Expanded Brand Safety Partnership With IAS

Snapchat partners with IAS for brand safety reporting solution
Ad placement on Snapchat found 99% brand safe by IAS [ more ]
Social Media Today
1 month ago
Online marketing

Snap Announces Expanded Brand Safety Partnership with IAS

Snapchat partners with IAS for brand safety reporting
Snapchat offers brand safety controls for advertisers [ more ]
Exchangewire
3 months ago
Marketing

IAS Expands AI-Driven Brand Safety and Suitability Measurement to Meta

IAS's Total Media Quality (TMQ) product is now available on Facebook and Instagram, allowing advertisers to measure brand safety and suitability.
The expansion provides transparency and helps brands enhance brand equity across the digital ecosystem. [ more ]
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AdExchanger
2 months ago
Marketing

Advertisers Are On Edge, But IAS Is In Fine Fettle | AdExchanger

Advertisers face challenges like identity signal loss and divisive news media.
IAS benefits from these challenges by providing ad verification services and expects growth due to cookie deprecation. [ more ]
Exchangewire
3 months ago
Marketing

Integral Ad Science (IAS) Accelerates APAC Expansion with Multiple Market Launches & Senior Appointments

IAS is expanding its business in APAC markets including Hong Kong, Taiwan, Thailand, and Vietnam.
The company has made senior leadership appointments in each market to drive growth and tailor solutions to local needs. [ more ]
Exchangewire
5 months ago
Business intelligence

IAS Releases Inaugural Responsibility Report

IAS releases its inaugural Responsibility Report outlining its progress in strengthening its ESG initiatives.
The report highlights IAS's focus on energy usage, decarbonization in digital advertising, and diversity. [ more ]
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