IAB, MRC release augmented reality measurement guidelines | MarTech
Briefly

from MarTech2 months ago
The augmented reality advertising market is projected to generate $1.2 billion in revenue in the U.S. this year...
MarTechhttps://martech.org/iab-mrc-release-augmented-reality-measurement-guidelines/
The augmented reality advertising market is projected to generate $1.2 billion in revenue in the U.S. this year...
MarTechhttps://martech.org/iab-mrc-release-augmented-reality-measurement-guidelines/
Read at MarTech
#interactive-advertising #augmented-reality #metrics #digital-marketing #transparency
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