IAB Europe Releases First European Retail Media Measurement Standards for Industry Feedback
Briefly

from Exchangewire2 months ago
As retail media continues to grow as an advertising channel, media buyers must have consistent metrics with which to compare their investments.
Exchangewirehttps://www.exchangewire.com/blog/2024/02/29/iab-europe-releases-first-european-retail-media-measurement-standards-for-industry-feedback/
The recommended standards encompass primary media metrics, attribution metrics, and additional retail media insights.
Exchangewirehttps://www.exchangewire.com/blog/2024/02/29/iab-europe-releases-first-european-retail-media-measurement-standards-for-industry-feedback/
Read at Exchangewire
#iab-europe #retail-media #digital-advertising #metrics #industry-standards
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