Parasocial appeal is key to online success, requiring users to convey their personality succinctly, making strangers feel a connection, which is surprisingly challenging.
The attention economy commodifies our identities online, leading to a pervasive sense of requirement to present oneself appealingly across social media platforms.
My assumption was that parasocial appeal is innate, but its centrality to commercial success prompts me to question whether it can indeed be taught.
Feeling out of touch with TikTok reflected a generational gap; for many, online identity was paramount, and one's social media presence defined who they were.
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