#parasocial-relationships

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Music
fromenglish.elpais.com
4 days ago

Excited about Taylor Swift's wedding? Why parasocial is the Cambridge Dictionary's Word of the Year

Fans' intense reactions to Taylor Swift and Travis Kelce's engagement exemplify parasocial relationships, Cambridge Dictionary's 2025 Word of the Year.
Television
fromJezebel
6 days ago

I'm So Grateful for Our Petty 'Mormon Wives' Queens

A sexual-act mystery called 'Fruity Pebbles' sparked fan obsession amid friendship fractures, kissing scandals, and allegations among Salt Lake City reality-TV cast members.
fromConsequence
1 week ago

Lamb of God Warn About Addictive Scrolling on New Song "Parasocial Christ"

The Information Age has birthed the attention economy, an industry worth hundreds of billions of dollars anchored in keeping eyeballs firmly glued to screens, thus generating ad revenue. Every second spent clicking and scrolling through the trivial and/or sordid details of other people's lives, people that you will most likely never meet- celebrities, politicians, influencers- is another dollar in some already obscenely wealthy tech bro's wallet.
Music
#influencer-marketing
fromPhys
2 weeks ago
Marketing

Why people trust influencers more than brands, and what that means for the future of marketing

Influencer marketing has become a major commercial and cultural force, driven by social platforms, short-form video, parasocial trust, and professionalized industry structures.
fromInc
5 months ago
Marketing tech

What Big Brands Can Learn From Hailey Bieber's $1 Billion Payday for Rhode

Hailey Bieber's brand success highlights the power of celebrity-driven marketing and the potential for parasocial relationships in consumer engagement.
fromPhys
2 weeks ago
Marketing

Why people trust influencers more than brands, and what that means for the future of marketing

Marketing tech
fromInc
5 months ago

What Big Brands Can Learn From Hailey Bieber's $1 Billion Payday for Rhode

Hailey Bieber's brand success highlights the power of celebrity-driven marketing and the potential for parasocial relationships in consumer engagement.
more#influencer-marketing
Media industry
fromwww.independent.co.uk
2 weeks ago

Cambridge Dictionary names its word of the year for 2025

Parasocial relationships—one-sided bonds with celebrities, influencers, and AI—have surged, reshaping fandom, celebrity, and public engagement with famous figures.
Marketing
fromThe Conversation
2 weeks ago

Why people trust influencers more than brands - and what that means for the future of marketing

Influencers transformed marketing into a major, authenticity-driven industry connecting creators, consumers, and brands, with the global market surpassing US$32 billion by 2025.
Relationships
fromwww.theguardian.com
1 month ago

Is it really outrageously uncool to have a boyfriend?

Public displays of romantic partnerships are now framed as uncool while singleness and unconventional or private relationships gain cultural approval.
Artificial intelligence
fromArs Technica
1 month ago

Microsoft's Mico heightens the risks of parasocial LLM relationships

Microsoft introduced Mico, an animated, blob-like avatar for Copilot voice mode designed to foster human-centered, friend-like interactions and parasocial connections.
LGBT
fromwww.theguardian.com
1 month ago

Dan and Phil's relationship revelation is a reminder of how toxic fandoms can be | Eilish Gilligan

Dan Howell and Phil Lester were secretly romantically involved for 16 years and endured doxxing, harassment, and fan-driven speculation that violated their privacy.
Mental health
fromPsychology Today
2 months ago

Is Artificial Intelligence Perpetuating Loneliness?

Conversational AI can foster intimate parasocial relationships that encourage self-harm and exacerbate social withdrawal, worsening mental-health outcomes.
Music
fromwww.theguardian.com
2 months ago

Swiftie boyfriends face proposal pressure: Taylor and Travis put you on the clock'

Taylor Swift's engagement triggered intense fan excitement, parasocial identification, and social pressure for fans to synchronize life milestones like engagement.
Psychology
fromwww.dw.com
3 months ago

Swift's love story spotlights parasocial relationships DW 08/28/2025

People form one-sided parasocial relationships with celebrities, feeling emotionally invested in their private lives like friendships with strangers who do not reciprocate.
fromPsychology Today
3 months ago

'STANS' and the Psychology of Fandom

STANS, the new Eminem documentary directed by Steven Leckart, opens with fans narrating letters they've sent him, revealing a longing for connection.
Music
Psychology
fromMail Online
3 months ago

Revealed: The key sign your partner is a NARCISSIST

Admiration for celebrities may indicate vulnerable narcissism traits, such as fragile ego and low self-esteem.
Television
fromVulture
4 months ago

Love Island: Beyond the Villa Recap: It's Not That Serious

The complexities of fame and the pressures of reality television often overshadow initial desires for popularity and influence.
fromRAIN News
5 months ago

RAIN Notes: June 30

Acast has renewed its exclusive partnership with the Giggly Squad podcast, ensuring continued monetization across audio, YouTube, social media, live events, and newsletters.
Podcast
Relationships
fromScary Mommy
6 months ago

Why We Get So Invested In Fictional Characters - & What It Says About Us

Investing emotionally in fictional characters reflects common parasocial relationships, deeply influenced by media.
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