#parasocial-relationships
#parasocial-relationships

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RAIN Notes: June 30

Acast has renewed its exclusive partnership with the Giggly Squad podcast, ensuring continued monetization across audio, YouTube, social media, live events, and newsletters.

Podcast

Marketing tech

fromInc

3 weeks ago

What Big Brands Can Learn From Hailey Bieber's $1 Billion Payday for Rhode

Hailey Bieber's brand success highlights the power of celebrity-driven marketing and the potential for parasocial relationships in consumer engagement.

Relationships

fromScary Mommy

1 month ago

Why We Get So Invested In Fictional Characters - & What It Says About Us

Investing emotionally in fictional characters reflects common parasocial relationships, deeply influenced by media.

Marketing tech

fromBusiness Insider

3 months ago

YouTubers pitched parasocial fandom as a secret weapon for marketers

Spotter's event connected YouTubers with marketers, emphasizing the unique bond between creators and their loyal audiences.

fromwww.theguardian.com

8 months ago

Don't flick the flick! Justice for the Buffy movie

Buffy Summers exemplifies a character whose journey from a lighthearted cheerleader to a powerful Slayer resonates deeply, symbolizing growth and survival through adversity.

Miscellaneous