Hyper-targeting might seem like a simple, efficient solution, but it commonly limits growth by overlooking important stakeholders in the buying process, making it a dangerous practice.
While targeting a very specific audience can feel right, it's often counterproductive for B2B brands, as it disregards various influential decision-makers who play vital roles in procurement.
The consequence of hyper-targeting is that it restricts the market reach, neglecting broader audiences that could contribute to a business's growth and long-term success.
The McNamara fallacy suggests that pursuing easily measurable metrics often leads marketers astray, making them focus on short-term results instead of long-term strategy.
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