Hyper-targeted B2B marketing misses the bigger pictureHyper-targeting may reduce reliance on broad marketing strategies but often limits growth by ignoring essential stakeholders in the buying journey.
The "McNamara fallacy": When data leads to the worst decisionTripAdvisor ratings can be misleading, emphasizing quantity over quality in dining experiences.The McNamara fallacy can lead tourists to poor dining choices based on misrepresented data.