The article discusses the evolving perspective on marketing qualified leads (MQLs) and emphasizes the need to view buyers as people seeking solutions rather than mere data points. Jon Miller, co-founder of Marketo, supports a shift towards prioritizing buyer education, trust, and engagement over traditional metrics like lead volume. This change is part of a broader trend moving towards a customer-centric flywheel approach, advocating for a focus on testimonials and meaningful interactions to accurately measure marketing success.
"The best path forward is focusing on how we help, educate, and build trust with buyers."
"It's time to rethink success beyond lead volume and start measuring real engagement, customer trust, and long-term relationships."
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