Alphabet is mulling an offer for digital marketing specialist HubSpot, according to a report.
HubSpot sells sales and marketing software to small and midsize businesses, focusing on digital channels like blogs, search engines, and social media.
HubSpot competes against Salesforce and Adobe Systems in the enterprise market.
Alphabet previously acquired cybersecurity firm Mandiant for $5.4 billion in 2022 and Fitbit for $2.1 billion in 2021.
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