Live shopping is more than just a product pitch-it's about creating memorable, interactive experiences. Rooted in the legacy of QVC and HSN, the format has transitioned to the digital age.
By 2025, social media platforms will become even more ingrained in the shopping experience. Instagram, TikTok, and YouTube will offer increasingly sophisticated live shopping features.
In the past year, nearly half (45%) of U.S. consumers participated in live shopping events, while 61% browsed or purchased through social video channels.
Just this past Black Friday alone, TikTok Shop hit over $100 million in single-day sales and saw shoppers tuned into over 30,000 live-selling sessions.
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