Marketing leaders from major brands shared insights into what constitutes a winning entry for The Drum Awards for Marketing. They emphasized the importance of emotional impact and community resonance in campaigns, while also highlighting the necessity for measurable results. Judges like Laricea Ioana Roman-Halliday and Dirujan Sabesan pointed out that effective marketing no longer relies solely on large budgets. Instead, they advocate for agile, community-driven approaches and the right teams able to engage in timely conversations within social channels.
I'm going to be looking at the community impact - how it feels, how it resonates and how I experience it. Sales are important - your campaign needs to drive results and that should be clearly articulated in your entry.
You don't need big marketing budgets any more - you need really good teams, strong social channels and the ability to tap into the right conversations at the right time.
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