Marketers must capture "micro-moments" - brief times when customers seek quick answers. These moments offer key opportunities for engagement and conversion.
Micro-moments are those brief, intent-driven instances when consumers grab their smartphone to address a need - to know, to go, to do or to buy.
Brands that effectively meet customer needs in these micro-moments with useful content gain a significant edge. This is crucial for consumer engagement.
Missing micro-moments means missing potential customers and revenue. To succeed, your brand must deliver the right message at the right time.
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