How to Supercharge Your Brand With Celebrity and Influencer Partnerships | Entrepreneur
Briefly

"The impact is clear: Celebrity partnerships can be extremely valuable to brands. However, before capitalizing on various trends, it's important first to understand the types of celebrities that best fit your brand."
"The first step in finding a celebrity marketing partner is to familiarize yourself with the celebrities whose brands best match your own. The key is to make sure that the celebrity's target demographic and values align with your own."
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