Many brands undergo a formal refresh every few years to stay relevant, ensuring guests seek familiarity while enjoying a fresh experience.
A refresh differs from rebranding; it’s a tune-up, not an overhaul, ensuring that guests don’t feel a stale experience with subtle and dramatic changes.
Examining staff interactions with guests is crucial for brand refreshment; the process must be strategic and steady to ensure the proposed changes are implemented seamlessly.
It's essential to balance innovation with consistency in branding, maintaining core identity while introducing refreshing changes that guests can perceive and appreciate.
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