The challenge for those doing auto digital PR is threefold. Firstly, there is the intense competition: a complete saturation of motoring experts, all fighting to create useful and interesting content. Secondly, the fact that these companies have been pioneers in digital marketing for so long, creating and distributing digital PR auto-stories for well over a decade.
While many of us associate iconic adverts with car manufacturers, when it comes to search marketing, the automotive industry net is cast much wider than car makers. There are nearly 75,000 Google searches for 'car insurance' every day across the world, over 200,000 searches a month for 'car leasing', and over 18,000 searches a month for 'car breakdown cover.'
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