With 91% of consumers saying they want to see more online video content from brands, 96% of marketers considering video as an essential part of their marketing strategy...
First, understand how your audience consumes content. Consider demographic factors like age, gender, and geographic location, see if they prefer quick, bite-sized videos or longer, in-depth content...
Each platform has its unique culture, features, and user behavior. Adapt your content to the platform's environment. For example, adjust the videos' duration based on platform norms...
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