How to optimize performance marketing channels for first-party data
Briefly

from www.thedrum.com1 month ago
The death of third-party cookies is a looming problem for those who still rely on them as a path to remarketing.
www.thedrum.comhttps://www.thedrum.com/open-mic/how-to-optimize-performance-marketing-channels-for-first-party-data
When brands identify unknown traffic, they unlock scalable revenue opportunities by connecting with audiences through personalized messaging via owned channels.
www.thedrum.comhttps://www.thedrum.com/open-mic/how-to-optimize-performance-marketing-channels-for-first-party-data
Read at www.thedrum.com
#marketing-strategies #first-party-data #identity-networks #personalization #roi
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