Despite its uncertain future in the U.S., TikTok remains a lucrative platform for content creators like Adam Faze, co-founder of Gymnasium. His viral series 'Boy Room' garnered attention but minimal revenue directly from TikTok. Instead, Faze is focusing on brand partnerships for his upcoming season, supported by Amazon, illustrating a common trend where creators leverage popularity for financial gain through direct deals with brands, rather than relying solely on platform monetization.
Being popular on TikTok doesn't translate to making money on TikTok, since TikTok doesn't routinely share its advertising money with its creators.
The first season of 'Boy Room' was a viral hit for Faze, but his company made almost zero dollars from its popularity.
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